Brave Ad Rewards in Testing, to Go Live in Beta Version of Brave in ‘Weeks’

Colin Muller
  • Brave testing opt-in ads on developer version
  • No actual BAT payments yet - those coming in 'several weeks'

Testing of “ad display and delivery” is now live on the developer version of the Brave browser, which is the platform for the Basic Attention Token (BAT) cryptocurrency. The developer versions of the browser are roughly equivalent to an alpha version, and according to the download page are “very early iterations and aren’t for the faint-of-heart.”

This does not mean, however, that users can start receiving BAT rewards for watching ads. That functionality will go live within “several weeks” on the browser’s beta version, at which time “Users will [...] be able to earn 70% of the revenue share” from ads on delivered Brave (the Brave company receives the rest).

Brave and BAT Lately

BAT, an ERC-20 token, is the currency of what is meant to be a new kind of consensual online advertising ecosystem. BAT runs on Brave, an open-source browser built on Chromium that blocks invasive advertisements and trackers.

Brave/BAT instead facilitates a direct connection between users and advertisers. BAT payments made to users can be used as donations, as payments to content creators, or traded on cryptoasset exchanges - or just used as money if someone will accept it.

The company’s blog says that direct advertising will always be opt-in - meaning that Brave still retains the function of a privacy-focused browser even without these features turned on.

Ultimately, Brave will support two types of ads: User ads and publisher-integrated ads. User ad functionality is described above - users must opt-in - but publisher-integrated ads provide opportunities for verified publishers to present ads within their websites or channels.

CryptoGlobe recently reported that 5.5 million users per month are now using Brave on various operating systems. Brave/BAT report that 28,000 verified publishers are signed up on the platform. 2018 has seen some big partnerships for the company, for example with the Dow Jones Media Group and the DuckDuckGo private search engine.

The current online advertisement reality which Brave seek to disrupt, fueled by invasive tracking of users’ actions, is widely thought to be broken and even “dystopian.”

Gemini’s Winklevoss Twins Buy NFT Platform Created by Identical Twins

Digital asset exchange Gemini, which was founded in 2014 by the famous Winklevoss twins, announced on Tuesday (November 19) the company's first acquisition: a trading platform for non-fungible tokens (NFTs).

What makes this deal even more interesting is that Nifty Gateway™, the startup bought by the Winklevoss brothers, was founded by identical twins Griffin Cock Foster and Duncan Cock Foster!

In a Gemini blog post published earlier today, Tyler Winklevoss, the CEO of the Gemini exchange, first explained what NFTs (aka "nifties") are:

"What is an NFT? NFTs — also known as 'nifties' — many of which follow the ERC-721 standard for tokens, are cryptographic tokens that represent a unique asset or good on the blockchain. Nifties differ from fungible cryptocurrencies like bitcoin in that each nifty is one-of-a-kind and, therefore, not interchangeable. As a result, nifties are the perfect digital, form factor for crypto-collectibles, crypto-art, and much more."

He then went on to say why Gemini decided to expand into NFTs by acquiring Nifty Gateway:

"As part of our mission to build the future of money, we are building bridges into these new digital economies. To that end, we have purchased Nifty Gateway™, a popular platform where you can buy and manage non-fungible tokens (NFTs)... Nifty Gateway provides a simple and easy way to buy nifties with your credit or debit card... Duncan and Griffin’s passion (quite frankly 'obsession') for nifties, crypto, and building intuitive products made them the perfect fit for the Gemini family."