Brave Ad Rewards in Testing, to Go Live in Beta Version of Brave in ‘Weeks’

Colin Muller
  • Brave testing opt-in ads on developer version
  • No actual BAT payments yet - those coming in 'several weeks'

Testing of “ad display and delivery” is now live on the developer version of the Brave browser, which is the platform for the Basic Attention Token (BAT) cryptocurrency. The developer versions of the browser are roughly equivalent to an alpha version, and according to the download page are “very early iterations and aren’t for the faint-of-heart.”

This does not mean, however, that users can start receiving BAT rewards for watching ads. That functionality will go live within “several weeks” on the browser’s beta version, at which time “Users will [...] be able to earn 70% of the revenue share” from ads on delivered Brave (the Brave company receives the rest).

Brave and BAT Lately

BAT, an ERC-20 token, is the currency of what is meant to be a new kind of consensual online advertising ecosystem. BAT runs on Brave, an open-source browser built on Chromium that blocks invasive advertisements and trackers.

Brave/BAT instead facilitates a direct connection between users and advertisers. BAT payments made to users can be used as donations, as payments to content creators, or traded on cryptoasset exchanges - or just used as money if someone will accept it.

The company’s blog says that direct advertising will always be opt-in - meaning that Brave still retains the function of a privacy-focused browser even without these features turned on.

Ultimately, Brave will support two types of ads: User ads and publisher-integrated ads. User ad functionality is described above - users must opt-in - but publisher-integrated ads provide opportunities for verified publishers to present ads within their websites or channels.

CryptoGlobe recently reported that 5.5 million users per month are now using Brave on various operating systems. Brave/BAT report that 28,000 verified publishers are signed up on the platform. 2018 has seen some big partnerships for the company, for example with the Dow Jones Media Group and the DuckDuckGo private search engine.

The current online advertisement reality which Brave seek to disrupt, fueled by invasive tracking of users’ actions, is widely thought to be broken and even “dystopian.”

Binance Acquires Crypto Debit Card Issuer for an Undisclosed Sum

Leading cryptocurrency exchange Binance has acquired cryptocurrency debit card issuer Swipe for an undisclosed sum, in a deal that gets the platform one step closer to issuing its Binance Card.

Finance Magnates reports the firms shared revealed the companies will “work together to further mainstream adoption of cryptocurrencies,” by further bringing fiat and digital assets together. The deal will allow for cryptos to be used as a payment method in the traditional financial system.

Binance unveiled its plan to launch a Visa crypto debit card earlier this year, but was having difficulties implementing it. The acquisition of crypto start Swipe should help fix these difficulties and support the exchange in its “mission of making crypto more accessible to the masses.”

Per Binance CEO Changpeng Zhao, off-ramps are a key component to be considered in its mission. He added:

By giving users the ability to convert and spend crypto directly, and have merchants still seamlessly accept fiat, this will make the crypto experience much better for everyone.

Binance and Swipe listed each other’s native tokens as part of the deal. Binance now has trading pairs for Swipe’s SXP token, while the Binance Coin (BNB) was added to the cryptocurrencies, stablecoins, and fiat currencies available as a payment method on Swipe.

Swipe, it’s worth noting, converts cryptoassets into fiat currencies at the point of purchase. Users pay in a cryptoassets of their choice, which is then converted into fiat currency the merchant receives, so the latter does not have to manage cryptoassets, or accept payments in them directly.

Swipe’s cards are issued by Contis Financial Services, a visa Principal Member regulated by the UK’s Financial Conduct Authority. They are available in 31 countries within the European Economic Area, and support transactions in euros, pounds, U.S. dollars, Korean won, and Philippine pesos.

The firm’s CEO Joselito Lizarondo revealed partnering will Binance will “place Swipe in the position to make cryptocurrencies more accessible for millions of users worldwide.” Binance Card users will be able to get up to 4% cashback in bitcoin on their purchases, which will be available in over 50 million locations in the world.

Featured image via Pixabay.