Brave Ad Rewards in Testing, to Go Live in Beta Version of Brave in ‘Weeks’

Colin Muller
  • Brave testing opt-in ads on developer version
  • No actual BAT payments yet - those coming in 'several weeks'

Testing of “ad display and delivery” is now live on the developer version of the Brave browser, which is the platform for the Basic Attention Token (BAT) cryptocurrency. The developer versions of the browser are roughly equivalent to an alpha version, and according to the download page are “very early iterations and aren’t for the faint-of-heart.”

This does not mean, however, that users can start receiving BAT rewards for watching ads. That functionality will go live within “several weeks” on the browser’s beta version, at which time “Users will [...] be able to earn 70% of the revenue share” from ads on delivered Brave (the Brave company receives the rest).

Brave and BAT Lately

BAT, an ERC-20 token, is the currency of what is meant to be a new kind of consensual online advertising ecosystem. BAT runs on Brave, an open-source browser built on Chromium that blocks invasive advertisements and trackers.

Brave/BAT instead facilitates a direct connection between users and advertisers. BAT payments made to users can be used as donations, as payments to content creators, or traded on cryptoasset exchanges - or just used as money if someone will accept it.

The company’s blog says that direct advertising will always be opt-in - meaning that Brave still retains the function of a privacy-focused browser even without these features turned on.

Ultimately, Brave will support two types of ads: User ads and publisher-integrated ads. User ad functionality is described above - users must opt-in - but publisher-integrated ads provide opportunities for verified publishers to present ads within their websites or channels.

CryptoGlobe recently reported that 5.5 million users per month are now using Brave on various operating systems. Brave/BAT report that 28,000 verified publishers are signed up on the platform. 2018 has seen some big partnerships for the company, for example with the Dow Jones Media Group and the DuckDuckGo private search engine.

The current online advertisement reality which Brave seek to disrupt, fueled by invasive tracking of users’ actions, is widely thought to be broken and even “dystopian.”

It 'Makes Little Sense' to Add Altcoins to Bitcoin Portfolio, Prominent Developer Claims

Prominent Bitcoin (BTC) developer Jimmy Song has argued that diversifying a cryptoasset portfolio “makes little sense.”

More specifically, Song believes adding altcoins to an investment portfolio that has already allocated a certain percentage to Bitcoin will not improve the chances of receiving a higher return on invested capital.

Asset Diversification “Makes Sense” For Traditional Investment Portfolios

As Song explained, usually investors seek to diversify their investments in order to statistically reduce the risk of “permanent loss” and reduce the negative effects of volatility.

Acknowledging that asset diversification “makes sense” for more traditional investments such as acquiring shares of common stock in listed companies (as these are based on fairly safe assumptions and are regulated in a more consistent manner), Song wrote:

The reality of a cryptocurrency [and related investments] is in the code which, unfortunately, is very dense, hard to read and impossible to understand for a large [number] of people.

The Bitcoin developer explained that cryptocurrencies exist in a “digital realm” which means that the code and the network on which they are built is their “reality.”

Although the “underlying reality” of cryptocurrencies can be analyzed, Song believes it’s not practical “even for experienced developer” to fully comprehend and determine the legitimacy of a cryptocurrency platform in a reasonable amount of time. This, as the computer code used to develop a cryptocurrency might be too complex for most people to fully understand.

Song also mentioned that in most cases there’s “an abundance of marketing material” about various cryptocurrency projects. According to Song, marketing strategies for cryptocurrencies involve writing fancy whitepapers “that purport to show the details of the actual system, but are not rigorously defined like code is.”

Promoting “Marketing Stories” Is “Cheaper And Easier”

Although this documentation is more “understandable”, it is usually released before the actual product (the cryptocurrency) is created, Song noted. He also revealed that the “difficulty and/or expense” of accurately determining the legitimacy and usefulness of cryptocurrencies often leads to people promoting the “marketing story” as a “shortcut.” This, as it’s “cheaper and easier”, Song claims.

Song further explained that the marketing strategies related to traditional stocks “cannot diverge much without … serious penalties.” However, in cryptocurrency, Song wrote that there is “no enforcement mechanism” which would require the “reality to conform” to regulatory guidelines or some other objective evaluation criteria.

Instead, Song thinks there are “incentives to over-promise on the story and under-deliver on the reality.”

More Than 500 Active Bitcoin (BTC) Developers

Meanwhile, Song argued that investing in Bitcoin (BTC) makes sense because it has been “pored over technically by thousands, if not tens of thousands of people over the years.” Moreover, the developer noted that because Bitcoin is the very first cryptocurrency, its codebase has been carefully studied and scrutinized by a large number of software architects throughout the world.

Notably, Song revealed there are currently over 500 contributors that are involved in the ongoing development of the Bitcoin protocol. This makes Bitcoin the “largest open-source cryptocurrency project”, Song added.