Litecoin Foundation to Sponsor UFC Title Match to Increase Crypto Adoption

The Litecoin Foundation is reportedly set to sponsor a title event of the Ultimate Fighting Championship (UFC), a mixed martial arts organization that, according to the Foundation, became a global phenomenon over the last 25 years.

Through an announcement, the Litecoin Foundation noted that throughout the last year it has had the opportunity to partner with “some great companies and brands,” and that it will continue to explore these opportunities in 2019.

It notes that it sees “many parallels” between UFC’s growth and that of Litecoin, as both saw their growth increase thanks to their respective communities. It further touted that the development is a “milestone” for the cryptocurrency ecosystem.

This is a milestone for Litecoin and cryptocurrency in general as no other coin has sponsored a UFC event to date. With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream.

The sponsorship deal will see Litecoin’s logo be displayed on the fighting ring’s canvas, giving “LTC global awareness that can spark interest and drive engagement with people from all walks of life” who may not be familiar with crypto. Notably, UFC events receive “millions of viewers.”

Per the Foundation, this could be a step in a “long and fruitful relationship” with the mixed martial arts organization. Charlie Lee, who created Litecoin back in 2011 as the silver to bitcoin’s gold, tweeted out about the announcement.

As CryptoGlobe covered Lee recently argued he isn’t to blame for the cryptocurrency’s 90% decline this year. He has been criticized for selling most of his LTC holdings late last year when the cryptocurrency was close to its all-time high, in a bid to avoid a “conflict of interest” when talking about the cryptocurrency.

As reported, some of the funds he got from the liquidation were donated to the Litecoin Foundation, and to the Massachusetts Institute of Technology’s Digital Currency Initiative. Litecoin itself isn’t centrally managed, but is supported by the Litecoin Foundation.

Lee, a former software engineer at Google who has served as director of engineering at Coinbase, has been focusing on his role developing Litecoin and increasing merchant adoption.

BBC: Facebook Planning to Launch ‘GlobalCoin’ in Q1 2020

Siamak Masnavi

Social networking giant Facebook is planning to launch its own cryptocurrency (internally dubbed "GlobalCoin") and crypto-powered global payments network (internally called "Project Libra") worldwide by Q1 2020, according to a report published earlier today by BBC News, the world's largest broadcast news organization.

Project Libra's Origin Story

  • 8 May 2018: In a post on Facebook, David Marcus, the former head of Messenger, who was at that time also a board member (since December 2017) of crypto exchange Coinbase, revealed that he was leaving that role to set up a new group focused on exploring applications of blockchain technology across the whole of Facebook.
  • 13 December 2018: Cheddar reported that Facebook’s blockchain group is planning to "potentially disrupt the entire payments industry":

"At a private dinner Facebook hosted during a recent crypto conference, one attendee told Cheddar that Facebook employees pitched the idea of creating a decentralized digital currency for the social network’s 2 billion users."

  • 21 December 2018: Bloomberg reported that Facebook was creating its own cryptocurrency (a stablecoin) for money transfers within its highly popular messaging app WhatsApp.
  • 28 February 2019: The New York Times confirmed Bloomberg's earlier story, and said that, according to its sources, this project was "far enough along that the social networking giant has held conversations with cryptocurrency exchanges about selling the Facebook coin to consumers."
  • 8 April 2019: Nathaniel Popper, one of the two journalists who wrote the report in the New York Times, provided this update (on Twitter) about Facebook's cryptocurrency project:
  • 2 May 2019: The Wall Street Journal reported that Facebook was "recruiting dozens of financial firms and online merchants to help launch a cryptocurrency-based payments system," and that the core part of this initiative (code-named "Project Libra") is "a digital coin that its users could send to each other and use to make purchases both on Facebook and across the internet." Furthermore, this report said that, according to people familiar, Facebook was talking to "financial institutions including Visa Inc., Mastercard Inc. and payment processor First Data Corp." about investing in this project.
  • 17 May 2019: A report by Reuters said that FinTech company Libra Network was registered in the Republic and Canton of Geneva on May 2. Looking at the entry for Libra Networks, which was published on May 7 in the Swiss Official Gazettte of Commerce (SOGC), tells us:
    • Libra Networks LLC (registration number: CHE193533388) has its registered office in Geneva.
    • According to the English translation, the stated purpose of this company is "provision of services in the fields of finance and technology, as well as the development and production of related software and infrastructure, particularly in connection with investment activities, the payment operation, the financing, identity management, data analysis, big data, blockchain and other technologies."
    • The share capital is CHF 20,000 (100 shares, each with a nominal value of CHF 200); all of the shares are owned by Facebook Global Holdings II, LLC.

Facebook's Stablecoin: GlobalCoin

Here is what we have learnt from the BBC News report:

  • Facebook "is planning to set up a digital payments system in about a dozen countries by the first quarter of 2020."
  • The plan is to start testing the new cryptocurrency (some kind of stablecoin), GlobalCoin, by the end of 2019.
  • Facebook has been getting "advice on operational and regulatory issues" from the UK's central bank governor Mark Carney (whom Facebook founder and CEO Mark Zuckerberg reportedly met in April) and from U.S. Treasury officials.
  • Facebook is also in talks with global remittance firms such as Western Union "as it looks for cheaper and faster ways for people without a bank account to send and receive money."

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