Justin Sun’s TRON Foundation, which develops the TRX token and ecosystem surrounding it, has announced a partnership with the blockchain-based game NeoWorld, it said in its Medium blog.

The announcement seems to be light on details, however. The Foundation reports that it has “built” a virtual building inside the game world, which “ranks the top [sic] in both its height and working rewards. There will be more detailed planning on the NeoWorld Island in the future.”

TRON also announced its “cooperation” in “planning the NeoWorld Exclusive Island” – again, there were no further details as to the substance of this presumably virtual space.

The in-game TRON skyscraper seems to be an example of NeoWorld’s in-game “Advertising Cooperation,” whereby the platform conducts “figurative brand exposure through naming 3D buildings in game and so on.” There is no information available as to whether this advertising is accompanied by a monetary transaction or how much.

Regarding the “working rewards,” the advertising page also implies that by finding and clicking on the building in-game, users can “gain NASH or other token reward.”

The Sims meets Minecraft meets WoW meets…

NeoWorld is a massive multiplayer online (MMO) virtual world game, analogous to Decentraland. According to NeoWorld’s literature, it is a world-building, sandbox-style game which will allows users to create and govern a society or societies, own things, and conduct business in-game. Users will also be able to design and implement their own content into the game. An Ethereum-based token, NeoWorld Cash (NASH), will power this virtual world.

TRON in the news

CryptoGlobe reported only days ago that more transactions are executed on TRX than on the Bitcoin, Bitcoin Cash, Ethereum and XRP networks combined (although EOS still beats it). This surfeit of transactions seems to be due to the many live TRX-based games operating on its platform.

The TRON Foundation also made big waves earlier this year buy purchasing the BitTorrrent company, which develops and maintains the bittorent p2p file transfer protocol.