The announcement’s press release has noted that Shopping Cart Elite’s e-commerce platform will be used by the Rosetta Coffee company to accept payment in the following digital currencies: Bitcoin Diamond (BCD), Bitcoin Cash (BCH), Bitcoin (BTC), Dash (DASH), Ethereum (ETH), Litecoin (LTC) and Zcoin (XZC).
"Improving Customer Experience"
As a company that provides “whole bean coffee and brewing supplies” to cafés and workplaces, Rosetta Coffee’s management plans to “improve the e-commerce shopping experience” for its customers.
Commenting on the importance of integrating new payment systems, Aaron Skeen, the co-founder of Rosetta Coffee, remarked:
We are excited to partner with Shopping Cart Elite to accept cryptocurrency as a payment method on our website. You'll be able to buy freshly roasted, amazing coffees without having to exchange for cash.
Skeen added that accepting crypto payments would allow the company to offer its products to “new international customers, knowing that the purchase is guaranteed” - because cross-border digital currency transactions can be conducted without traditional banks that have strict rules regarding which geographical locations they will serve.
"Commitment To Purchasing Fair-Trade Coffee"
Moreover, adopting cryptocurrency is inline with Rosetta Coffee’s “commitment to purchasing fair-trade coffee” - as farmers will benefit from the company’s new e-commerce initiative, the press release mentioned.
Explaining how digital currency payments will allow farmers to earn more, Skeen said:
Cryptocurrency allows them to receive payment directly and immediately without paying a middleman. They will be able to take home more of what they earn. We think this is awesome and it aligns directly with our mission. In the coming weeks and months, we'll be working with farmers to iron out this process and make it more accessible.
Despite the rapid advancements in financial technology, Rosetta Coffee’s press release pointed out that the current banking and e-commerce system has many security issues, in addition to frequent payment delays and high fees.
Accepting Crypto Can Help Small Businesses
Having to work with an inefficient and expensive financial system can make it quite difficult for small businesses and startups to offer their services at competitive rates, and Rosetta Coffee is hoping that its crypto e-commerce platform will help it to “overcome the barriers of international expansion.”
Elaborating on the different challenges Rosetta Coffee has faced as a small business, Skeen said:
We've always been restricted from selling to international customers due to poor merchant protection from Visa and Mastercard. We are excited that cryptocurrency allows us to start offering our coffee to new international customers, knowing that the purchase is guaranteed no matter which country they are located in.
As CryptoGlobe reported recently, the Great Lakes Science Center, one of the largest museums and education centers in the US, has started accepting bitcoin (BTC) payments. Notably, it is only the third museum in the US that accepts crypto as payment.