Already renowned as a world-famous boxer and a Senator in his home country, Manny Pacquiao is now set to promote his own cryptocurrency at the upcoming Blockchain Fair Asia.

The official website for the event lists Senator Manny Pacquiao as a “special guest appearance to promote his PAC token powered by GCOX.”

The event will be held in Manila from October 11-12. The theme is “Looking Beyond Blockchain Hype.”

Creating A Legacy

The Global Crypto Offering Exchange (GCOX) heralds themselves as the “world’s first platform that tokenizes popularity.” The company says it helps “celebrities create their personal crypto tokens and manage their ITS listing on the platform.”

GCOX signed Manny Pacquiao back in March to serve as the company’s first celebrity to release their Celebrity Token. Pacquiao’s is known as the PAC coin.

According to GCOX, these types of Celebrity Tokens can be used to buy exclusive merchandise, tickets, and other services, and can also be used to interact with stars through meet-and-greets and live streaming events.

Aside from Pacquiao, other private investors into GCOX include former England footballer Michael Owen, JIT Holdings Founder Tommie Goh, and Heliconia Capital Management Chairman Lim How Teck.

Celebrities & Crypto: The Good & Bad

A few celebrities have waded into the cryptocurrency world so far. Some have had more success than others.

In June, Senegalese rapper and producer Akon said he was going to launch a cryptocurrency called Akoin,  claiming that the coin would be the official medium of exchange of his city called Akon Crypto City.

The musician also said he was launching a cryptocurrency because he hopes to help foster development and growth in Africa.

Another well-known boxer, Floyd Mayweather, promoted a cryptocurrency startup called Central Tech with DJ Khaled.

In April, the company was served with fraud charges by the SEC relating to its ICO, while the SEC has issued several warnings to celebrities against endorsing ICOs in exchange for payment.