Popular Augmented Reality (AR) beauty app Perfect365 has recently partnered with Kin, the cryptocurrency launched by the popular Kik messenger, to integrate it into its platform, which reportedly has over 100 million users.

According to the app’s announcement, its users will now be able to earn Kin through surveys on the app, whose audience consists of 95% women. The app itself lets users create their own style through AR and helps them achieve it through tutorials.

Perfect365’s Kin integration is already live on the Google Play store, and is reportedly waiting approval within Apple’s app store. How users will be able to spend their tokens is, at press time, unclear although some believe it’ll be just like in Kin’s Kinit app.

As CryptoGlobe covered, the Kinit app lets users earn Kin through surveys, quizzes and other tasks that come from companies including Red Bull and Swarovski. TThey can later on spend their tokens on gift cards or transfer them to other users.

According to Cosmetics Business, Perfect365’s president and CEO Sean Mao stated the company has been “focused on being a trailblazer and introducing new technologies and features” to benefit its users. Mao added:

Now, as the first AR beauty platform to introduce Kin’s cryptocurrency, we are bringing more value to our audience in allowing them to become active in the new economy of the future.

This is reportedly the first time Kin will be introduced in an app that wasn’t created by the team behind it. It’s also set to bring in more women to the cryptocurrency space – which is well-known for being male-dominated.

As covered, research conducted by the London Block Exchange (LBX), a UK-based crypto trading platform, found that while the number of female crypto investors doubled in six months, it was still at 13%.

Curiously, research from Indian cryptocurrency exchange BuyUCoin found that Indian women invest twice as much as men in cryptocurrencies, although there are more men investing in crypto in the country