Cannabis Brand High Times To Become ‘First Ever’ IPO To Accept Crypto

Francisco Memoria
  • Cannabis brand High Times is reportedly going to become the "first ever" to accept cryptocurrencies in its initial public offering (IPO)
  • The move, according to its CEO, is meant to avoid leaving crypto investors out, and to be at the forefront of popular culture.

Cannabis culture media firm High Times Holding, which claims to be the “original voice in cannabis,” has recently revealed it’ll accept bitcoinand ethereum in its initial public offering (IPO), allegedly making it the ‘first ever’ to accept cryptocurrency investments.

According to a post on its website, the firm is set to accept cryptocurrencies as its part of its mission to be “at the forefront of popular culture.” High Times is selling its shares at $11, with the minimum investment amount being of $99. The brand is looking to go public on the Nasdaq exchange, with the ticker “HITM.”

To accept the cryptocurrencies the firm filed a Regulation A+ report with the US Securities and Exchange Commission (SEC), which details a near $29 million negative equity reduction, a decrease in operating losses, and debt reduction.

The Regulation A+ (Reg A+) lets small and early-stage companies access capital in an “alternative to a traditional IPO” that lets them sell shares to the general public and not just accredited investors. According to Nasdaq, the filing lets businesses raise as much as $50 million in a 12-month period from members of the public.

Per High Times CEO Adam Levin, cryptocurrencies created a new “investor base across the world” the company didn’t want to exclude from its IPO. He was quoted as saying:

While we didn’t believe that the ICO process was the right move for our brand, it would’ve been foolish to leave this emerging investor base out as we continue to transform into a diversified media, events and merchandise giant.

Adam Levin

High Times was notably launched back in 1974, and is now seen as one of the most important media organizations in the industry, with an online magazine whose “presence [is] still going strong.”

Cannabis and Crypto

Cryptocurrencies have been pointed to as a solution to one of the cannabis industry’s problems. In the US state ballot initiatives made marijuana usage legal, but a number of banks refuse to offer cannabis-related businesses banking services. As a result, these operate only in cash.

Operating this way makes cannabis businesses a target for criminals, and forces them to spend money on security: safes, armored vehicles, guards and more. Given their features, cryptocurrencies could be adopted as a safer and cheaper alternative.

The Dash community has worked to be more involved in the cannabis industry. Last year, dash partnered with Alt Thirty Six, paying it $496,000 to “integrate Dash as a payment option in the cannabis industry’s point of sale (POS) systems.” The move was set to help vendors save 10-15 percent.

Potcoin, a cryptocurrency created for the cannabis industry, made headlines earlier this year after former NBA star-turned diplomat Dennis Rodman appeared on CNN wearing a Potcoin t-shirt.

PayPal is Cautiously Optimistic About Partnership with Libra Association

  • PayPal cautious about future with Facebook's digital currency libra. 
  • Payment platform was one of the first companies to join and support the Libra Association.

Payment platform PayPal is cautiously optimistic about its relationship with Facebook’s digital currency libra, despite being the highest-profile company to join the Libra Association. 

PayPal Backs Libra Association

In June, shortly after the official unveiling of Facebook’s libra, PayPal announced an intention to join and support the Libra Association, a collection of tech and finance companies promoting the product. 

At the time, PayPal billed the digital currency as a revolutionary product for people around the world, 

We believe in democratizing participation in the digital economy for people from all walks of life, and businesses of all sizes.

However, PayPal appears cautious about its future with Facebook’s digital currency. PayPal investor relations vice president Gabrielle Rabinovitch reiterated Sept. 12 that the company is a non-binding agreement with libra, 

It's a non-binding commitment. And obviously, I think there's a lot of work to happen before we get to that point where it becomes something more than just a very exciting idea.

She added, 

The goals and ambitions of Libra are very consistent with PayPal's overall ambitions in terms of serving the underserved; democratizing access to capital. So we very much believe in the potential of Libra.

While PayPal appears optimistic about the future of libra, the digital currency has endured months of regulatory and political scrutiny concerning its release. 

Earlier in the week, senior U.S. Treasury official Sigal Mandelker told an audience in Geneva that libra would be held to the highest standard of regulatory compliance in order to combat money laundering and terrorist funding.

 

Featured Image Credit: Photo via Pixabay.com