Cannabis Brand High Times To Become ‘First Ever’ IPO To Accept Crypto

Francisco Memoria
  • Cannabis brand High Times is reportedly going to become the "first ever" to accept cryptocurrencies in its initial public offering (IPO)
  • The move, according to its CEO, is meant to avoid leaving crypto investors out, and to be at the forefront of popular culture.

Cannabis culture media firm High Times Holding, which claims to be the “original voice in cannabis,” has recently revealed it’ll accept bitcoinand ethereum in its initial public offering (IPO), allegedly making it the ‘first ever’ to accept cryptocurrency investments.

According to a post on its website, the firm is set to accept cryptocurrencies as its part of its mission to be “at the forefront of popular culture.” High Times is selling its shares at $11, with the minimum investment amount being of $99. The brand is looking to go public on the Nasdaq exchange, with the ticker “HITM.”

To accept the cryptocurrencies the firm filed a Regulation A+ report with the US Securities and Exchange Commission (SEC), which details a near $29 million negative equity reduction, a decrease in operating losses, and debt reduction.

The Regulation A+ (Reg A+) lets small and early-stage companies access capital in an “alternative to a traditional IPO” that lets them sell shares to the general public and not just accredited investors. According to Nasdaq, the filing lets businesses raise as much as $50 million in a 12-month period from members of the public.

Per High Times CEO Adam Levin, cryptocurrencies created a new “investor base across the world” the company didn’t want to exclude from its IPO. He was quoted as saying:

While we didn’t believe that the ICO process was the right move for our brand, it would’ve been foolish to leave this emerging investor base out as we continue to transform into a diversified media, events and merchandise giant.

Adam Levin

High Times was notably launched back in 1974, and is now seen as one of the most important media organizations in the industry, with an online magazine whose “presence [is] still going strong.”

Cannabis and Crypto

Cryptocurrencies have been pointed to as a solution to one of the cannabis industry’s problems. In the US state ballot initiatives made marijuana usage legal, but a number of banks refuse to offer cannabis-related businesses banking services. As a result, these operate only in cash.

Operating this way makes cannabis businesses a target for criminals, and forces them to spend money on security: safes, armored vehicles, guards and more. Given their features, cryptocurrencies could be adopted as a safer and cheaper alternative.

The Dash community has worked to be more involved in the cannabis industry. Last year, dash partnered with Alt Thirty Six, paying it $496,000 to “integrate Dash as a payment option in the cannabis industry’s point of sale (POS) systems.” The move was set to help vendors save 10-15 percent.

Potcoin, a cryptocurrency created for the cannabis industry, made headlines earlier this year after former NBA star-turned diplomat Dennis Rodman appeared on CNN wearing a Potcoin t-shirt.

Microsoft's Bing Reportedly Blocked Over 5 Million Cryptocurrency Ads Last Year

Francisco Memoria

Microsoft’s search engine Bing has reportedly blocked over 5 million cryptocurrency-related ads last year, as a result of a ban the search engine enacted in an attempt to protect its users from fraudsters.

According to Bing’s ad quality review, the company’s bad account takedowns doubled in 2018, with cryptocurrency, weapons, and third-party tech support scams being the main problems it faced. Overall, Bing suspended “nearly 200,000 accounts” last year, and removed 900 million ads from its platform.

As covered, Bing banned cryptocurrency-related ads back in May, in a move it claimed was made to protect users from scammers, as the crypto market being unregulated meant cryptocurrencies “present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers.”

At the time Melissa Alsoszatai-Petheo, who published the company’s blog post on the move, wrote:

To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options. Bing Ads will implement this change to our financial product and services policy globally in June, with enforcement rolling out in late June to early July.

The move saw cryptocurrencies join other questionable products and services Microsoft banned from its platform. These include Ponzi and pyramid schemes, and the mentioned third-party tech support scams.

Bing notably banned cryptocurrency-related ads following bans enacted by search giant Google and social media giant Facebook. These two firms have since started allowing crypto-related ads from a few companies.

At the time, various cryptocurrency associations threatened lawsuits against the tech giants over what they claimed to be “cartel collusion” against cryptos, made in an attempt to manipulate the market.

Although Microsoft’s search engine has banned crypto ads, the tech giant itself has been accepting bitcoin payments since 2014. Its website even has a how-to page walking users through the process of topping up their accounts using BTC.