Dow Jones Partners With Brave Browser To Trial Basic Attention Token

  • The Dow Jones Media Group has partnered up with Brave to offer users premium content and test its basic attention token.
  • Barron's and Marketwatch will become verified publishers on BAT's platform.
  • A limited number of users will receive access to premium content from Dow Jones Media Group.

In a thus far revolutionary move, the Dow Jones Media Group, a subsidiary of Dow Jones and publisher of Barron’s, has signed a deal with the ad-blocking Brave browser. The deal is set to see Dow Jones’ publications become verified publishers, potentially allowing users to pay for premium content with its Basic Attention Token (BAT).

Two years ago, multiple publications, including the Wall Street Journal, itself published by Dow Jones, dubbed Brave’s ad blocking manoeuvres “illegal”. Aligning themselves with the New York Times and Washington Post, it seemed that such a stance was invariably set in stone. 

Now, all of this has seemingly changed, as the Dow Jones Media Group is currently offering those who download Brave 24 months of free access to its Barrons.com website and/or to a premium MarketWatch newsletter. 

Explaining their new position, Barron’s senior vice president, Daniel Bernard, said:

“As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”

Daniel Bernard

Dow Jones Media Group is not the only publisher who’s now on board. According to Brave’s Chief Executive, Brendan Eich: “Our discussions have become much better over the years. We’ll have other big publishers we’re announcing as partners.”  

Brave is unique in that it not only blocks ads, but also has software that tracks online behaviour and passes it on to other entities. Now used by over two million people every month, its popularity shows just how seriously internet users take their security and privacy.

Brave’s BAT Token

Brave’s intention is not to put a stop to advertising entirely, but to deliver ads in a more privacy-sensitive way. This will eventually mean ad revenue for the publishers who invest in it, and with this in mind, a cryptocurrency-based payment system already exists.

The browser’s Basic Attention Token (BAT) is set to allow advertisers to not only pay publishers, but also subsume a portion of the proceeds and distribute them amongst all who use Brave. Although said system is not yet completely functional, publishers are already able to earn some revenue through users’ BAT payments.

Such payments are distributed monthly by Brave, who gives the lion’s share to sites with the most activity. As part of this scheme, publishers, YouTubers and Twitch video streamers can all sign up free of charge to mark themselves as being eligible to receive tokens form users.   

Dow Jones Media Group will now become BAT verified publishers as a result of the deal signed on Wednesday, meaning it will be possible to pay for premium content with Brave’s BAT tokens.

Justin Sun Congratulates CZ on Binance Coin (BNB) Price Setting a New All-Time High

On Saturday (April 20), Justin Sun, the Founder and CEO of TRON Foundation congratulated Changpeng Zhao (aka "CZ"), the CEO of Binance, and the rest of the Binance team on the Binance Coin (BNB) price breaking its previous all-time high (ATH), which had been set in January 2018.

This was the tweet Justin sent out at 08:54 UTC on April 20:

CZ replied with this tweet:

According to CryptoCompare, at 07:05 (UTC), the BNB price reached the new ATH of $25.42, as can be seen in the 24-hour price chart shown below:

BNB - 24 Hour CC Chart - 20 Apr 2019.png

As CryptoGlobe reported on April 18, there have been quite a few catalysts behind the impressive rise in the price of BNB over the past three months, a few of which are listed below:

  • High successful initial exchange offerings since January 28 (BitTorrent, Fetch.AI, Celer Network) via Binance Launchpad.
  • Ever-expanding list of use cases for Binance Coin.
  • Regular quarterly BNB token burns (the 7th one was reported by Binance on April 16).
  • Successful mainnet launch of Binance Chain (on April 18), with the swap from ERC20 BNB tokens (on Ethereum) to BEP2 BNB tokens (on Binance Chain) expected to begin on April 23 at 00:00 (UTC).

With regard to future BNB price catalysts, since Binance seems to be betting its future on Binance Chain, the main ones are probably:

  • a successful token swap process (i.e. from ERC20 BNB to BEP2 BNB);
  • existing projects, such as decentralized social media platform Mithril, announcing their migration to Binance Chain; and
  • new projects deciding to adopt Binance Chain.

Finally, if you are a BNB token holder and you are worried about how to prepare for the mainnet token swap, the best advice comes from Binance:

 

Featured Image Courtesy of Binance