Dow Jones Partners With Brave Browser To Trial Basic Attention Token

  • The Dow Jones Media Group has partnered up with Brave to offer users premium content and test its basic attention token.
  • Barron's and Marketwatch will become verified publishers on BAT's platform.
  • A limited number of users will receive access to premium content from Dow Jones Media Group.

In a thus far revolutionary move, the Dow Jones Media Group, a subsidiary of Dow Jones and publisher of Barron’s, has signed a deal with the ad-blocking Brave browser. The deal is set to see Dow Jones’ publications become verified publishers, potentially allowing users to pay for premium content with its Basic Attention Token (BAT).

Two years ago, multiple publications, including the Wall Street Journal, itself published by Dow Jones, dubbed Brave’s ad blocking manoeuvres “illegal”. Aligning themselves with the New York Times and Washington Post, it seemed that such a stance was invariably set in stone. 

Now, all of this has seemingly changed, as the Dow Jones Media Group is currently offering those who download Brave 24 months of free access to its Barrons.com website and/or to a premium MarketWatch newsletter. 

Explaining their new position, Barron’s senior vice president, Daniel Bernard, said:

“As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”

Daniel Bernard

Dow Jones Media Group is not the only publisher who’s now on board. According to Brave’s Chief Executive, Brendan Eich: “Our discussions have become much better over the years. We’ll have other big publishers we’re announcing as partners.”  

Brave is unique in that it not only blocks ads, but also has software that tracks online behaviour and passes it on to other entities. Now used by over two million people every month, its popularity shows just how seriously internet users take their security and privacy.

Brave’s BAT Token

Brave’s intention is not to put a stop to advertising entirely, but to deliver ads in a more privacy-sensitive way. This will eventually mean ad revenue for the publishers who invest in it, and with this in mind, a cryptocurrency-based payment system already exists.

The browser’s Basic Attention Token (BAT) is set to allow advertisers to not only pay publishers, but also subsume a portion of the proceeds and distribute them amongst all who use Brave. Although said system is not yet completely functional, publishers are already able to earn some revenue through users’ BAT payments.

Such payments are distributed monthly by Brave, who gives the lion’s share to sites with the most activity. As part of this scheme, publishers, YouTubers and Twitch video streamers can all sign up free of charge to mark themselves as being eligible to receive tokens form users.   

Dow Jones Media Group will now become BAT verified publishers as a result of the deal signed on Wednesday, meaning it will be possible to pay for premium content with Brave’s BAT tokens.

Facebook and Amazon Stock Hit New Highs as Stock Market Outperforms Economy

The price of Facebook (NASDAQ: FB) and Amazon (NASDAQ: AMZN) stock hit a new all-time high amid the coronavirus pandemic, as the stock market has been outperforming the economy.

According to available data, Facebook stock is now trading above $230 marking a new all-time high for the social media giant. Its positive performance comes shortly after it launched Facebook Shops, a platform that makes it easier for small businesses to sell to its billions of users amid the coronavirus crisis.

Speaking to CNBC Todd Gordon, managing director at Ascent Wealth Partners, said FB stock has been having a “very impressive” performance, noting that Facebook’s move up is “pretty spectacular.”

FB stock chartSource: Google

Facebook Shops gives the social media giant a new source of revenue, at a time in which advertisers are spending less because of the crisis. It comes as the deadline to launch the Libra cryptocurrency project approaches.

Amazon has been managing to outperform Facebook, however, as the e-commerce giant recently hit a new all-time high close to the $2,500 mark. AMZN stock dipped shortly after hitting it but has since recovered, and ahead of the opening bell is at $2,451.

The e-commerce giant’s performance comes after it reported gains in the first quarter of the year amid the coronavirus outbreak, as demand went up. It further announced it will be using all of its second-quarter earnings, of around $4 billion, in response to the crisis.

Amazon Stock price chartSource: Google

Stock Market Outperforms Economy

Other blue-chip stocks have been performing rather well, despite the toll the pandemic has taken on the global economy. According to Yahoo Finance, data from April included dismal jobs numbers and poor retail numbers, which led economists to lower their economic growth forecasts.

This month Goldman Sachs cut its GDP forecasts and warned the unemployment rate in the United States will reach 25%, while Credit Suisse economists warned a “longer growth slump will outlast fiscal relief.”

Economists from Bank of America said that the recession will be “unlike anything we have seen in modern history,” after claiming GDP in the second quarter of the year would fall at a 40% rate. Large firms in the S&P 500 index have, however, posted better results than expected.

Credit Suisse’s Jonathan Golub was quoted as saying:

  • Although aggregate earnings are beating estimates by +2.6%, ex-Financials, earnings are surpassing expectations by +7.1%, with 65% of companies exceeding their lowered projections.

These better than-expected-results help, according to some analysts, explain the rise in the stock markets.

Featured image by Markus Spiske on Unsplash